Respect for the Advertising Standards Authority

Oliver Brown
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A couple of weeks ago I posted about an advert for ntl:Telewest offering unlimited broadband that was unlike other providers - despite small print saying their services were subject to a fair use policy. Since then I have discovered that their unlimited service is actually unlike others. The fair use policy actually makes no reference to bandwidth limitations at all.

The reason I bring it up now is there is one part of the issue I didn’t mention. I actually sent a complaint to the ASA (Advertising Standards Authority) about the advert. Yesterday I was amazed to actually receive a reply about it. Not only that but a personal reply.

The irony in all this is that ntl:Telewest seem to genuinely offer unlimited downloads but say in such a way that broadband savvy users wouldn’t believe.