PayPerPost

Some people love them, some people hate them. Either way it seems PayPerPost are hear to stay.

They have just released a new feature to try and get more sign-ups that simultaneously gives publishers some exposure while giving out more money to them (they must be doing really well or have some confident venture capital behind them).

The new feature, “Review My Post”. You’ll notice the links at the bottom of my posts for the time being. Basically you click the link, join PayPerPost and get a special opportunity just for you in which you have to review my post. I get free exposure as you promote my blog, you get $7.50 and PayPerPost get another (hopefully) loyal postie. The odd bit is I also get $7.50… So it’s basically PayPerPost paying $15 for each new sign-up.

Considering the crazy people out there and what they are paying (there is currently a $1000 opportunity that wants PR 8 sites only) I expect they’re getting their money’s worth. This means you could get paid (as well as me) for reviewing my post (which I get paid for anyway) which is a review of a feature that lets people review other posts (and get paid) which may themselves be website reviews (that they’re paid for). That’s quite a chain of reviews…

Well it seems that PayPerPost isn’t unique as a few other people are jumping on the bandwagon.

One of the notable ones is ReviewMe from the people at TextLinkAds. Although the theory is essentially the same as PayPerPost, the implementation is different. In PPP advertisers list opportunities which bloggers can the accept. The price paid ranges from about $2.50 to $10 (with the most common being $4 or $5).

ReviewMe works the other way round. Bloggers list their blogs with a price (determined by ReviewMe) and advertisers choose which ones they want to review their product or service. The price paid is dependent on the blog (how exactly they determine I’m not sure but it seems to be some sort of PageRank, Alexa, back-links type combination) and seems to be significantly higher. Of course you’re likely to get fewer offers though.

One offer they seem to be giving to everyone is to review ReviewMe itself (eerily like this) so every blogger accepted should earn something from them. And although I didn’t look at their payout details specifically, I would guess it’s the same as TextLinkAds - at the end of the month by PayPal with no minimum (and possibly other options with a minimum or a fee).

PayPerPost are a fairly new company offering yet another revenue stream for bloggers (although for most blogs the existing ones probably aren’t earth shattering). This one’s a lot more controversial on the surface however. You get paid to write content about something specific. And you get paid quite a lot (at least in blogging revenue terms), usually about $5 per post. It has however pissed quite a few people off.

Jason, CEO of Weblogs seems to be one of the loudest. I’m going to take the wimpy way out and simply say it’s a tool with potential, that can be abused. But in the long run that’s not a problem for the blogosphere. If you destroy your own integrity by blatantly posting ads instead of actual content you will lose out as surely as if you filled the page with conventional advertising. If you don’t annoy your readers however, you will be fine. In this case it means choosing “opportunities” (that’s what PPP call them) that are actually relevant. That’s how Google AdSense came to be accepted, remember?