iPods

Steve Jobs, co-founder and CEO of Apple has announced that the “best alternative” for consumers regarding digital music downloads is the removal of digital rights management. Implications from previous interviews have strongly suggested that he personally doesn’t like it and having the largest share of the personal music player market means it would be good for business too.

The music industry (and the movie/TV industry to a less extent) have to be worried by this. The sales from iTunes are now significant enough that if Apple threatens to remove DRM anyway then they would lose too much by not complying.

Ideally Bill Gates will announce similar feelings. Surely it’s good PR all round for Steve Jobs and Bill Gates to be united solely to protect the consumer? I’m being a little hopeful perhaps…