Google Adwords CPM campaigns

<![CDATA[I'm experimenting with a CPM site-targetted campaign on Google Adwords and so far the results are promising. I have two campaigns advertising the same site one with a max CPC of 20¢ and the other with a max CPM of $2.00 targetted to a single site.

So far the CPC campaign is producing more traffic, but it's costing me on average 18¢ per click whereas the CPM campaign is only costing me 4¢ per click.

I think because of my very selective targetting I've managed to find a site that has visitors looking for what I'm advertising, but not offering competition (hence a higher CTR and lower effective CPC).

Google, Adwords]]>

2 thoughts on “Google Adwords CPM campaigns

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s